Sistema Shyam TeleServices Ltd. (SSTL) is a venture, involving equity participation by Sistema Joint Stock Financial Corporation of Russia (“SISTEMA JSFC”), the Russian Federation and the Shyam Group of India. Sistema JSFC is the majority shareholder in the Company. Approximately 2.5% equity stake is held by public. Headquartered in Gurgaon, the Company has invested over USD 3.6 billion in expanding its telecom network across the country.
The company launched brand MTS in India in 2009 and recently celebrated its 7th anniversary in the country. With a strong focus on its “Data Centric; Voice Enabled” strategy, SSTL became one of the top three data service providers in the country. The Company provides telecom services under the brand MTS to close to 10 million wireless subscribers including more than 1.95 million High Speed Mobile Broadband customers in over 1250 towns across the country. MTS is well recognized in India and worldwide for its commitment to high quality and innovative telecom solutions. In India, brand MTS has also been recognized as amongst the top 50 service brands in the country in an AC Nielsen- Economic Times survey.
SSTL is credited for introducing a number of innovations in the Indian telecom industry. The Company is the pioneer of Half Paisa Per Second Calling in the country. SSTL is also the first telecom operator in the country to launch prepaid High Speed Mobile Broadband. The company has taken mobile broadband to another level with the launch of High Speed Data (HSD) services on National Highways. Taking lead in deployment of Wi-Fi hotspots in public places, SSTL rolled out Wi-Fi services to travelers in Rapid Metro trains in Gurgaon. Additionally, SSTL in partnership with Indian Railways rolled out Wi-Fi hotspots in six Railway Stations i.e.– Ahmedabad, Agra, Varanasi, Mumbai CST, Howrah and Secunderabad. In 2015, SSTL also powered Wi-Fi roll out in Bhadra, Rajasthan, thereby making it the FIRST town In India to have ubiquitous Wi-Fi coverage.
In 2013, SSTL announced the launch of its “3GPLUS” telecom network based on state-of-the-art Evolution-Data Optimized (EV-DO) Rev. B Phase II technology. This made SSTL the FIRST telecom operator in India to provide ubiquitous 3GPLUS network coverage across all its 9 circles of operations i.e. Delhi, Rajasthan, Gujarat, Kerala, Karnataka, Tamil Nadu, Kolkata, Uttar Pradesh (West) and West Bengal. Incidentally, MTS India is also credited to be the FIRST telecom operator in the world to have launched the Rev. B Phase II version of the EV-DO network in Jaipur, Rajasthan in September, 2011.
Beyond business, SSTL has partnered with Responsenet for the India Unite to End Polio Now (IUEPN) campaign organized to create awareness for Polio eradication amongst the masses. The IUEPN campaign is an initiative implemented by Responsenet, in partnership with the Polio Eradication Programme in India, a collaborative effort between the Ministry of Health and Family Welfare (MOHFW), United Nations Children’s Fund (UNICEF), World Health Organization (WHO), National Polio Surveillance Project (NPSP), Rotary International, and the U.S. Centre for Disease Control (CDC).
The IUEPN campaign leverages private sector resources to enhance polio knowledge and vaccination throughout India, specifically targeting nomad and mobile populations. IUEPN achieves this by expanding the polio communication reach to high-risk groups and reinvigorating the polio messaging campaign to the masses with innovative communication mediums such as interactive booths, SMS & voice messaging, local folk theatre along with other locally driven messaging options, posters and wall paintings. As part of the initiative, SSTL has actively participated in awareness drives in several Indian states including Delhi, Haryana, Uttar Pradesh and West Bengal - reminding people about the need to get their children vaccinated against Polio. For each awareness drive, SSTL has been creating awareness by sending out SMSs to its customers across locations where the drives are conducted. In addition, the Company also provided assistance in arranging publicity material and setting up of Polio booths for administration of Polio drops.
SSTL has also partnered with Smile Foundation, a national level development organization reaching out to more than 2 Lakh underprivileged children through various education and health care projects across 22 states of India. Under the partnership SSTL is providing Mobile Broadband support to enhance learning capabilities of underprivileged children studying at 23 Mission Education Centers run by Smile Foundation. This unique project was rolled out in 2012 and has so far impacted more than 16,800 children studying at these centers.
Embracing the national goal of ‘Skill India’, SSTL, in 2016, provided best-in-class training to over 1500 Students in 24 reputed Industrial Training Institutes (ITIs). As part of the initiative, the Company reached out and engaged with 24 prestigious technical Institutes. The team designed special training courses which were modular in nature and in sync with the skilled manpower requirements of the telecom industry. The plan was to ensure that graduating students are “First-day, first-hour job ready“. The entire initiative was rolled out in technical institutes spread across all of SSTL’s 9 circles, i.e. Delhi, UP West, Rajasthan, Gujarat, Karnataka, Kerala, Tamil Nadu, Kolkata & ROWB.