Sistema Shyam TeleServices Ltd
Sistema Shyam TeleServices Ltd. (SSTL) is a venture, involving equity participation by Sistema Joint Stock Financial Corporation of Russia (“SISTEMA JSFC”), the Russian Federation and the Shyam Group of India. Sistema JSFC is the majority shareholder in the Company. Approximately 2.5% equity stake is held by public.
With a strong focus on its “Data Centric; Voice Enabled” strategy, SSTL is one of the fastest growing telecom companies in the Indian telecom market and is one of the top three data service providers in the country. The Company provides telecom services under the brand MTS to over 10 million wireless subscribers including more than 1million High Speed Mobile Broadband customers in over 450 towns across the country. MTS is well recognized in India and worldwide for its commitment to high quality and innovative telecom solutions. MTS has recently been ranked by Millward Brown as 82nd most valuable brand in the World.
Headquartered in Gurgaon, the Company has already invested over USD 3.6 billion in expanding its telecom network across the country.
SSTL is credited to have introduced a number of innovations in the Indian telecom industry. The Company is the pioneer of Half Paisa Per Second Calling in the country. SSTL is also the first telecom operator in the country to launch prepaid High Speed Mobile Broadband. It was the first telecom operator to launch High Speed mobile broadband in Jharkhand and Sikkim. The company has taken mobile broadband to another level with the launch of HSD services on National Highways. Today, it is the only telecom operator to provide HSD services on Delhi - Jaipur and Bangalore - Chennai National Highways.
SSTL is focused on creating a strong portfolio of smartphones catering to customers across various segments. The company now offers a comprehensive range of Android Smartphones from MTS MTag series for discerning, on the move, tech savvy youth; all priced in the range of Rs 5499 to Rs 8999. MTS India is the First Telecom Operator to offer FREE Mobile Calls through an innovative next generation service called “MTS mAd”. The service provides captive and targeted audience to advertisers while enabling free mobile calling to all smartphone customers for free. MTS also offers its data customers innovative applications like MTS TV, a free to download application that provides ‘on the move’ access to more than 100 Live TV and video on demand channels.
Beyond business, SSTL has partnered with India Unite to End Polio Now (IUEPN) campaign organized to create awareness for Polio eradication amongst the masses. The IUEPN campaign is an initiative implemented by Aidmatrix Foundation, in partnership with the Polio Eradication Programme in India, a collaborative effort between the Ministry of Health and Family Welfare (MOHFW), United Nations Children’s Fund (UNICEF), World Health Organization (WHO), National Polio Surveillance Project (NPSP), Rotary International, and the U.S. Centre for Disease Control (CDC).
The IUEPN campaign leverages private sector resources to enhance polio knowledge and vaccination throughout India, specifically targeting nomad and mobile populations. IUEPN achieves this by expanding the polio communication reach to high-risk groups and reinvigorating the polio messaging campaign to the masses with innovative communication mediums such as interactive booths, SMS & voice messaging, local folk theatre along with other locally driven messaging options, posters and wall paintings.
As part of the initiative, SSTL has actively participated in awareness drives in several Indian states including Delhi, Haryana, Uttar Pradesh, Bihar, Jharkhand, West Bengal and Maharashtra - reminding people about the need to get their children vaccinated against Polio. For each awareness drive, MTS sends out about 10 million SMSs to its customers across locations where the drives are conducted. In addition the Company also provides assistance in arranging publicity material and setting up of Polio booths for administration of Polio drops.
MTS India has also partnered with Smile Foundation, a national level development organization reaching out to more than 2 Lakh underprivileged children through various education and health care projects across 22 states of India. Under the partnership MTS is providing Mobile Broadband support to enhance learning capabilities of underprivileged children studying at 23 Mission Education Centers run by Smile Foundation. This unique project has been designed to impact more than 4200 children studying at these centers spread across the country.
The company’s objective is to leverage the advancements in Information & Communication Technologies (ICT) to contribute towards progressive socio-economic change, especially in the fields of Health and Education.