MTS Brand

MTS is the global telecom brand of Mobile TeleSystems (MTS) OJSC (NYSE: MBT) of Russia. In December 2008, Sistema Shyam TeleServices Ltd, a joint venture between Sistema (LSE-SSA) of Russia and Shyam Group of India, brought the MTS brand into India under a brand license agreement with Mobile TeleSystems (MTS) OJSC. This extended the brand of MTS beyond the CIS.  The agreement with MTS does not include participation of SSTL for launching MTS products, operations or services in India.

The MTS brand is one of the most recognized in the world.  The latest rankings from Millward Brown Optimor features the MTS brand as the 72nd most powerful brand globally with a value of $9.7 billion.  In 2008, MTS became the first and only Russian brand to enter BRANDZ™ Top 100 Most Powerful Brands, a ranking published by the Financial Times and Millward Brown.

MTS launched its current brand in 2006 in Russia, building on its reputation as the leading telecommunication group and highest quality operator in Russia, Eastern Europe and Central Asia.

Currently the MTS brand operates in India offering voice & data services to over 4 million subscribers in the circles of Rajasthan, Bihar/Jharkhand, Kolkata, West Bengal & Sikkim, Chennai, Tamil Nadu, Kerala, Karnataka, Mumbai, Maharashtra/Goa, Haryana/Delhi & NCR. With the launch of the Andhra Pradesh circle, MTS will be in 12 circles.

MTS launched the high-speed mobile broadband service, MBlaze, in November 2009 and has seen tremendous market acceptance with over 70,000 satisfied customers in a short span of time.  In April 2010, MTS launched MTS TV for MBlaze customers.